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About Us

About Ignition

Ignition provides exceptionally relevant email marketing tools to Motor Manufacturers and Dealerships. We’ve spent the last decade working with business giants, such as Mercedes-Benz, BMW, Audi, Lexus, Volkswagen, Toyota and Mazda to name but a few. From large multi-franchise dealer groups right through to small independents, helping them build powerful email marketing campaigns that deliver real and measurable results.

Our services include custom newsletter templates, real-time reporting, subscriber management, content marketing and much more. Combining the most critical aspects of email marketing, everything we do is centred on personalisation.

Email is still the number one marketing tool but it’s also one that is commonly misunderstood. Our Y-Mail system can help you achieve your marketing goals by reaching the right customer at the right time with the right message.

Taking into account your customers’ specific preferences, every newsletter you send should:

• Engage your audience with valuable content

• Meet customers’ individual needs

• Trigger your customers to take action


Failure to meet all of the above points will result in customers unsubscribing from your newsletter list, which is why it is crucial to nurture the customers you already have.


Nurture and Grow Your customers

At Ignition we keep abreast of the latest developments in the motor trade to ensure your subscribers are only ever served on-point content that offers consistency, relevancy and personalisation.

While our experience has demonstrated that businesses tend to place too much emphasis on gaining new customers and not enough on nurturing the ones they already have, you can be different.

With Y-Mail’s email-monitoring tool you are provided a snapshot of your performance so that you can gain a better understanding of what works, what doesn’t and how to improve your future performance.

Irrelevant content is cited as one of the biggest factors of unsubscribe rates, which indicates that businesses are failing to meet their customers’ individual needs – meet your customers’ needs and stand out from the rest.

Y-Mail Helps You go Beyond Email

Email is still among the top sales channels but it must be approached with caution. Nothing irritates customers more than receiving a newsletter that has been sent with the sole aim of generating sales.

Valuable content will always stand out above sales fluff, but the right content can lead customers to the right offers at the right time.

Y-Mail makes it possible for you to generate incremental revenue whilst also satisfying your customers’ desires. Email marketing works best when all facets support one another – from the content, to the delivery and right through to making a sale. We can help you with each step.

Support to Suit You

We can handle your entire email marketing strategy, offer handheld support, or provide you with the know-how needed to run a successful campaign.

Y-Mail was built with you in mind – no matter what your size or sector, we can work with you to suit your certain needs.

Email marketing poses so many questions, such as – how will I run my campaign, what is its core purpose, and how will it impact my business? Very appropriate questions but not simple to answer if you’re not specialised in email marketing.

Take the guesswork out of your email marketing with our proven knowledge, skills and sophisticated solutions that have helped many other businesses grow.

Get in touch with Ignition today to discuss how we can help you create a successful email marketing campaign that makes a real difference to your customers’ lives.

Ignition is a Trading style of YCom Ltd registered in England & Wales. Reg. no: 05797705. Privacy Policy